Services / Founder's Desk
Founder-Led

Founder's Desk.

Sales training and consulting, direct from Justin, drawn from the frameworks the Academy runs on.

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What it is

Twenty years of selling, pointed at your motion.

Sometimes the fix is not another rep, it is the strategy. The Founder's Desk puts Justin on your motion directly, drawn from twenty years building and running sales teams at SAP, Adobe and venture-backed startups, and the 40+ frameworks that built the Academy.

You get a hard read on your ICP, message, signals and team, working sessions on the plays that move your number, and a plan you can run yourself or hand to a Desk.

The fastest and lowest-commitment way to work with 2CT, and the clearest way to decide which Desk you need next.

Direct from JustinBuilt on the Academy curriculumMotion diagnosticWorking sessionsLowest commitment
How it works

The system.

Diagnose

A hard read on your ICP, message, signals and team, with nothing sugar-coated.

Train

Working sessions with you and your team on the plays that move your number.

Direct

A plan you can run yourself, or hand to a Desk to run for you.

What's included

In the price.

Direct access to Justin

The sessions are run by the founder, not passed to a junior.

Motion diagnostic

A hard read on where your pipeline actually breaks.

Working sessions

Live time with you and your team on the plays that matter.

Academy curriculum

Built on the same 40+ frameworks that train our floor.

A written plan

Clear next moves you can act on the same week.

Desk routing

An honest call on whether a Desk is worth it, and which one.

Every Desk runs on the same system underneath: people selected against a live audition and the Academy, a process owned by a named head, and the technology stack scoped to your motion and included in the price.

Who it's for

Route here if.

You are not sure another rep is the fix.

You want to pressure-test the strategy before you spend on headcount.

You want to decide which Desk you actually need first.

Questions

Straight answers.

Who delivers it?+
Justin, directly. This is the one Desk that is the founder's own time.
What does it cost in time?+
Scoped to your need, from a single working session to an ongoing cadence.
Does it lead to a Desk?+
Often, but only if it earns its place. The honest answer is part of the deliverable.
The other desks

One system runs all of them.

Want the Founder's Desk?

Book a 30-min call