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100+ companies served across SaaS, insurance, logistics, travel, and DBA infrastructure.
Most outsourcers place reps. We build floors. The difference is training, accountability, and a founder who picks up the phone.
I spent twenty years inside SAP, Adobe, and three venture-backed startups, learning what makes a sales floor convert and what makes it break. The pattern was always the same: the best teams had operators in the room, not vendors on a Zoom. The worst teams had reps who had been "trained" once, six months ago, and were now drifting through scripts nobody had updated.
I started 2CT to build the floor I always wanted to hire. Dedicated, in-office, accountable. Reps who get coached by people who have closed seven-figure deals, not people who read a script once and call it onboarding. Our reps are taught the books that built modern sales: Blount, Hormozi, Keenan, Belfort, Krug. They drill the frameworks. They get scored every week against a 12-point rubric. They graduate when they pass, not when the clock runs out.
I built the operating model and I hire against it. Your floor lead runs the cadence and carries your number, and escalations reach me the same day. Every account gets daily reporting, weekly strategy, monthly performance review. Replacement reps cost you nothing. The performance bar is in writing in your MSA. That is the deal.
We are not the cheapest seat you can buy. We do not try to be. We charge for skill, training, and the fact that you can pick up the phone at 8pm SAST and reach a founder. If you want a body in a chair, there are 50 other floors that will sell you one. If you want a trained operator who can carry your sales motion, that is what we build.
Twenty years selling enterprise. I left to build the floor I always wanted to hire.
Every account runs under a named head with operator experience, not an account manager passing tickets. Justin set the bar all four hire and coach against.
Owns the go to market call: which segment, which message, which motion, and what has to be true for your number to work. She proves it in week one, then hands Pratish a working account.
Owns the commercial outcome after kickoff. Reads your numbers every week, calls the correction before you have to ask for it, and stands behind every operator and every billed hour on the account.
Owns what the floor converts. Turns your offer into a script that survives real objections, decides who is ready to carry your number, and holds that standard once they are on it.
Owns the talent bar and the bench behind it. Recruits ahead of demand, so adding seats is a decision you make, not a hiring project you wait on. Nobody reaches your account without clearing his bar and Alec’s sign-off.
Every rep, every account, every number. Daily activity report in your inbox by 6pm in your time zone. Weekly strategy call with your floor lead. Monthly QBR with the numbers and the next-month plan. No black boxes. No "trust us" reporting. Everything is in writing and recorded.
We are not the cheapest seat you can buy. We do not try to be. We charge for trained operators who carry your sales motion the day they hit the floor. Hormozi's value equation runs the room: dream outcome multiplied by perceived likelihood, divided by time and effort. We sell against all four.
Three in-office floors. One operating model. Real coaching, in the room, side-by-side. No remote freelancers juggling four clients. The lead listens live, intervenes mid-call, role-plays the next attempt before the next dial. Coaching that happens after the fact is not coaching, it is review.
Your floor lead owns the kickoff, the weekly cadence and the QBR, and stays on the account. When a deal needs a founder, a redline negotiated at 9pm SAST or a multi-stakeholder demo, it escalates to Justin and he steps in same-day. Free, baked into the model, not an upcharge.
Four weeks of structured ramp before a 2CT rep touches your account. Same curriculum every time. Graduation is earned against a 12-point rubric, not a calendar.
Multi-stage screen: written application, voice quality test, simulated cold call against a floor lead with three live objections. Most candidates do not get past stage two. We hire for tonality, coachability, and the ability to handle a "no" without flinching. We can teach product. We cannot teach grit.
Books and frameworks taught by name. Jeb Blount: Fanatical Prospecting (cadence) and Objections (handling). Alex Hormozi: 100M Offers and 100M Leads (value, pricing, lead gen). Keenan: Gap Selling (problem-centric discovery). Jordan Belfort: Way of the Wolf (tonality). Steve Krug: Don't Make Me Think (clarity in copy and tone). Internal recording library is the casebook.
Week 1: product immersion, your demo, your contract, your objection library. Week 2: mock calls with the floor lead playing every persona, scored against the rubric. Week 3: supervised live dials on low-stakes lists, floor lead in-ear. Week 4: graduation calls, scored live, must hit 70-plus to pass.
A rep must score 70 or higher on the 12-point QA rubric in a live test before they touch a client account. If they do not pass, they get another week. If they do not pass the second week, they do not graduate. We do not put reps on your dials to "see how they do."
Six ongoing development surfaces, every rep, every week. This is the part most outsourcers do not do, which is why their reps decay and ours improve.
Floor lead sits next to each rep twice a week, listens to live calls, interrupts in-ear, and role-plays the next attempt before the next dial goes out. Not a recording review at the end of the week. Live, in the room, mid-cycle. The fastest way to fix a rep is to catch the mistake while it is still warm.
Start of every shift. Yesterday's best call and worst call played back to the room. One specific tactic to test today: a new opener, a different objection response, a tighter close. Goals committed verbally. The whole floor hears them.
Whole floor, every Friday. Framework drill rotating through Blount openers, Keenan gap discovery, Belfort tonality, Hormozi value equation, Krug clarity, and LAER objection handling. Every rep speaks. Every rep is scored. Lines that work get added to the playbook. Lines that do not get cut.
Three times a week, 10-minute pair sessions. One rep pitches, the other plays a prospect with a different objection each round: price, timing, authority, competitor, "send me an email." Scored against the rubric. Reps coach each other. The bar comes up because nobody wants to lose to the desk next to them.
Every rep tested live against the 12-point QA rubric, every month. Score under 70 triggers a two-week intensive with the floor lead. Score under 60 twice in a row triggers replacement. The standard does not slide because the rep has been on the floor for six months. The standard is the standard.
One full day, whole floor, every quarter. We pick one book and rebuild the playbook around it. Past quarters: Fanatical Prospecting (cadence), Gap Selling (discovery), Way of the Wolf (tonality), 100M Offers (value equation). Justin or the floor lead leads it. Nobody dials that day. Training is the work.
Four touchpoints, locked in. You always know what is coming and when.
In your inbox by 6pm in your time zone. Dials, connects, conversations, meetings, tickets, CSAT depending on the service. Recording links inline. Reconciles against your CRM so you can validate any line item in 60 seconds.
45 minutes every Friday with your floor lead. We walk the connect-rate trend, the objections we hit most, what is working, what is being killed. You leave with a one-page action note by 5pm SAST.
Full performance review. Numbers vs. target. Coaching wins, replacement decisions, next-month plan. Account roadmap. No slide deck filler. The hour is for decisions.
Direct line to your floor lead, with founder escalation behind it. For escalations, account changes, urgent customer issues. Average response inside the SAST work day is under 30 minutes.
SAP, Adobe, three venture-backed startups.
Across SaaS, solar, HVAC, telco, agencies.
12 months and over. We earn the renewal.
Native English speakers, in-office, US and UK time-zone coverage.
100+ companies served across SaaS, insurance, logistics, travel, and DBA infrastructure.