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Companies served across SaaS, insurance, logistics, travel, and DBA infrastructure.
Most vendors place people. We build the whole system around them: people, process, and technology, with a Sales Director who picks up the phone.
Justin Power sold inside SAP, Adobe and three venture-backed startups, learning what makes a sales team convert and what makes it break. The best teams had operators in the room. The worst had reps trained once, six months earlier, drifting through scripts nobody had updated.
He built 2CT around that lesson: dedicated, accountable Operators coached by people who have closed seven-figure deals. Every Operator drills the frameworks behind modern selling, is scored every week against a 12-point rubric, and graduates on passing the bar.
Justin built the operating model and hires against it. Your account head runs the cadence and carries your number, and escalations reach Justin the same day. Every account gets daily reporting, weekly strategy and a monthly performance review. Replacement Operators cost you nothing, and the performance bar is written into your MSA.
Clients pay for skill, training and a Sales Director who picks up the phone after hours. 2CT builds trained Operators who carry your sales motion from day one.
Enterprise selling at SAP and Adobe. Justin left to build the system he always wanted to hire.
Two people own your account from the first call to go-live, and both stay on it after.
Sets the bar every Operator is hired, trained and coached against, and owns the number on your account.
Runs your onboarding, so your system is live and dialling within 10 business days.
Every rep, every account, every number. Daily activity report in your inbox by 6pm in your time zone. Weekly strategy call with your account head. Monthly QBR with the numbers and the next-month plan. No black boxes. No "trust us" reporting. Everything is in writing and recorded.
We charge for trained Operators who carry your sales motion the day they start. The price reflects the outcome you want, the likelihood of getting it, and the time and effort it saves you.
One Operator, one client. Full-time on your motion, never split across a pool. The head listens in live, steps in mid-call, and runs the next attempt before the next dial. Dedicated in-office space is available as an add-on when you want your team together in one room.
Your account head owns the kickoff, the weekly cadence and the QBR, and stays on the account. When a deal needs senior weight, a redline negotiated late at night or a multi-stakeholder demo, it escalates to Justin Power, Sales Director, who steps in same-day at no extra charge.
The stack that makes the work land, scoped to your motion and included in the price. Orum for dial throughput, Clay for enrichment, Origami and your CRM wired in. Your people run on tools most in-house teams never get.
10 business days of structured ramp before a 2CT Operator touches your account. Same curriculum every time. Graduation is earned against a 12-point rubric.
Multi-stage screen: written application, voice quality test, simulated cold call against an account head with three live objections. Most candidates do not get past stage two. We hire for tonality, coachability, and the ability to handle a "no" without flinching. We can teach product. We cannot teach grit.
Cadence, objection handling, value and pricing, problem-centric discovery, tonality and clarity in copy, each drilled from the core sales canon. The internal recording library is the casebook.
Days 1 to 3: product immersion, your demo, your contract, your objection library. Days 4 to 6: mock calls with the account head playing every persona, scored against the rubric. Days 7 and 8: supervised live dials on low-stakes lists, account head in-ear. Days 9 and 10: graduation calls, scored live, must hit 70-plus to pass.
A rep must score 70 or higher on the 12-point QA rubric in a live test before they touch a client account. A rep who misses gets one more attempt. Miss twice and they do not graduate. We do not put reps on your dials to "see how they do."
Six ongoing development surfaces, every rep, every week. This is the part most vendors do not do, which is why their reps decay and ours improve.
Account head sits next to each rep twice a week, listens to live calls, interrupts in-ear, and role-plays the next attempt before the next dial goes out. Live, in the room, mid-cycle. The fastest way to fix a rep is to catch the mistake while it is still warm.
Start of every shift. Yesterday's best call and worst call played back to the room. One specific tactic to test today: a new opener, a different objection response, a tighter close. Goals committed verbally. The whole floor hears them.
Whole floor, every Friday. Framework drill rotating through cold-call openers, gap discovery, tonality, the value equation, clarity, and LAER objection handling. Every rep speaks. Every rep is scored. Lines that work get added to the playbook. Lines that do not get cut.
Three times a week, 10-minute pair sessions. One rep pitches, the other plays a prospect with a different objection each round: price, timing, authority, competitor, "send me an email." Scored against the rubric. Reps coach each other. The bar comes up because nobody wants to lose to the desk next to them.
Every rep tested live against the 12-point QA rubric, every month. Score under 70 triggers a two-week intensive with the account head. Score under 60 twice in a row triggers replacement. The standard does not slide because the rep has been on the team for six months. The standard is the standard.
One full day, whole floor, every quarter. We pick one book and rebuild the playbook around it. Past quarters covered cadence, discovery, tonality and the value equation. Justin or the account head leads it. Nobody dials that day. Training is the work.
Four touchpoints, locked in. You always know what is coming and when.
In your inbox by 6pm in your time zone. Dials, connects, conversations, meetings, tickets, CSAT depending on the service. Recording links inline. Reconciles against your CRM so you can validate any line item in 60 seconds.
45 minutes every Friday with your account head. We walk the connect-rate trend, the objections we hit most, what is working, what is being killed. You leave with a one-page action note by end of day.
Full performance review. Numbers vs. target. Coaching wins, replacement decisions, next-month plan. Account roadmap. No slide deck filler. The hour is for decisions.
Direct line to your account head, with escalation to Justin behind it. For escalations, account changes, urgent customer issues. Average response inside the work day is under 30 minutes.
Enterprise sales roles, then three venture-backed startups.
10 business days from kickoff to a ramped Operator on your pipeline.
Scored against a written rubric on real recordings.
2CT is run from Austin, Texas. Operators work in-office on our own floors, native English speakers covering US and UK time zones.
Companies served across SaaS, insurance, logistics, travel, and DBA infrastructure.
Fully managed plan carries the 5x pipeline guarantee.