Run the math. The numbers you put in are yours, the numbers that come out are unavoidable.
3
$110k
14
9
Cost in-house (per year)-
Spend lost to ramp and churn (per year)-
Cost per productive SDR month-
Productive output ratio-
Assumptions: Fully-loaded in-house cost includes salary, benefits, tools, management overhead, and dead time during ramp. Productive output ratio is the share of each hire’s tenure spent producing after ramp. Cost per productive SDR month spreads the cost of a full tenure across the months that actually produce. To set a 2CT floor against these numbers, book a call and we scope it around the results you want.
The math gets bleaker the more reps you add. The first hire costs you 12-18 months. The fifth costs you a manager. The tenth costs you a VP of Sales.