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THE GAP MODEL

What your number actually requires: booked meetings, activity, and headcount. Every input is yours. Change anything that does not match your business.

What a customer is worth
$
%
What you want
Activity per rep
%
%
The seat
$

These are conservative starting points, not promises. Connect and meeting rates move with list quality, offer and market. Put your own numbers in.

The gap

Meetings needed / month
Meetings today implies
Meeting shortfall
Operators to close it
Break-even customers
HOW THE NUMBER IS BUILT
01You want new customers a month at a close rate
02Which means booked meetings per month
03Conversations required to book them
04Dials required to have those conversations
05One operator produces, per month
06Operators required to hit the number

WHAT THE SHORTFALL COSTS

Customers short each month
Value of one customer
Not created this month
Not created this quarter
Not created over 12 months

WHAT CLOSING IT COSTS

Operators required
Cost per operator / month
Total per month
Total over 12 months
Return on the spend

SEND THIS TO THEM

Builds a branded PDF of these exact numbers and sends it with the onboarding link. If the server relay is unavailable it hands off to your own mail app with the PDF ready to attach.

This model runs entirely on the numbers you enter. It does not forecast a result, guarantee an outcome, or use another company's data. Connect and meeting rates move with list quality, offer strength and market, so treat the defaults as a starting point and overwrite them with what you actually see.

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