10,000 COLD LEADS. ONE POD BUILT TO WORK THEM.

The brief

An IT services firm selling into the MSP space had the classic mid-market problem: a database of roughly 10,000 leads collected over years, and nobody whose actual job was to call them. The founders wanted a pipeline engine that ran without them, with proof of quality on every meeting that hit the calendar.

The build

We deployed a fully managed SDR pod, starting with one dedicated operator focused entirely on the MSP vertical.

• Phone-first, with an expected 150 to 250 dials per operator per day on dedicated US dialing infrastructure.
• LinkedIn as the supporting channel, never the headline. Calls book the meetings; LinkedIn warms the list.
• The existing 10,000-lead database activated first, topped up with fresh data so the operator never runs dry.
• Every booked meeting passes a QA review before it counts. The client pays for qualified conversations.
• Replacement guarantee built into the engagement: if an operator needs replacing, billing stops until the new seat is live.

Why this structure

Most outbound engagements fail on accountability. This one was designed so every number is inspectable: dials, connects, conversations, and meetings, reported daily. The client sees the same data we manage the floor with. When you run the engine in the open, the relationship survives the slow weeks and compounds through the good ones.