Qualified meetings per month, the agreed ramp target
The brief
A software provider selling into a heavily regulated US industry came to us with an outbound function that looked busy and produced nothing they could trust. The incumbent SDR was reaching voicemail on roughly 90 percent of dials, and call dispositions had been logged incorrectly for two months. There was no reliable answer to the most basic question in outbound: what is actually happening on the phones.
The build
We rebuilt the seat around measurement first, talent second.
A 2CT operator with hands-on experience in the client's CRM and workflow stack, so activity logs are right from the first dial.
Contact data rebuilt from the client's industry-specific sources and verified before calling, attacking the voicemail problem at its root: bad numbers, not bad effort.
Correct call dispositions from day one, so connect rates, conversation rates, and booking rates are real numbers the client can manage against.
Weekly marketing and sales syncs, with a 60-day ramp plan to a target of ten qualified meetings per month.
The principle
Most failed SDR seats are not effort failures. They are measurement failures that hide a data problem long enough for everyone to lose faith. The fix is not a pep talk. It is verified numbers, honest dispositions, and a floor manager who reads them every single day.